La Playa - 38mm - Quartz

Some watches simply tell the time. La Playa tells a story.

Inspired by sunny shores and cloudless skies, its vibrant dial captures the carefree spirit of summer holidays, with a golden sun above deep blue seas and a towel resting on warm sand.

This watch is a minimalist homage to summer, to leisure, and to those suspended moments when time seems to slow in the gentle warmth of sunlit days. I designed it while reminiscing about my childhood vacations in Sanary-sur-Mer, France, surrounded by my cousins. It was a simpler era, filled with sandcastles, dives into the waves, and picnics on the beach.

La Playa is intentionally playful and nostalgic, a tender nod to that carefree freedom only summer can offer. Its clean, bright design is made for those who still marvel at the sound of cicadas or a sky turning pink at the end of the day.

Powering the watch is a Japanese-assembled Seiko Instruments PC39 quartz movement with a true day-and-night indicator. Throughout the day, the sun slowly rises and sets over the beach before giving way to the moon at night, transforming the dial into a living landscape that brings a poetic dimension to timekeeping. The watch measures 38 mm in diameter, with a slim 9 mm profile and a comfortable 43 mm lug-to-lug, making it a perfect fit for most wrists.

The dial and hands feature Swiss BGW9 lume for excellent nighttime legibility, while a flat sapphire crystal with anti-reflective coating keeps the view crisp and scratch-free. The genuine suede leather strap offers a soft, premium feel, and for a bolder look, a free silicone strap is also included.

Whether you are planning your next getaway or simply want a watch that makes you smile every time you check the time, La Playa is your sunny companion all year round.

Carefully assembled by hand in our workshop in Marseille, France 🇫🇷