Some watches simply tell the time. La Playa tells a story.

Inspired by sunny shores and cloudless skies, its vibrant dial captures the carefree spirit of summer holidays, with a golden sun above deep blue seas and a towel resting on warm sand.

This watch is a minimalist homage to summer, to leisure, and to those suspended moments when time seems to slow in the gentle warmth of sunlit days. I designed it while reminiscing about my childhood vacations in Sanary-sur-Mer, France, surrounded by my cousins. It was a simpler era, filled with sandcastles, dives into the waves, and picnics on the beach.

La Playa is intentionally playful and nostalgic, a tender nod to that carefree freedom only summer can offer. Its clean, bright design is made for those who still marvel at the sound of cicadas or a sky turning pink at the end of the day.

Beneath the artful dial beats a Japanese-assembled Seiko Instruments PC39 quartz movement with a day/night indicator, offering both precision and a touch of poetry. The watch measures 38 mm in diameter, with a slim 9 mm profile and a comfortable 43 mm lug-to-lug, making it a perfect fit for most wrists.

The dial and hands feature Swiss BGW9 lume for excellent nighttime legibility, while a flat sapphire crystal with anti-reflective coating keeps the view crisp and scratch-free. The genuine suede leather strap offers a soft, premium feel, and for a bolder look, a free silicone strap is also included.

Whether you are planning your next getaway or simply want a watch that makes you smile every time you check the time, La Playa is your sunny companion all year round.

Characteristics

Diameter: 38mm
Lug-to-lug: 43.4mm 
Thickness: 9.1mm
Lug width: 20mm
Lume: Light blue long lasting 🇨🇭 Swiss lume (BGW9) on dial, hands and moon indicator.
Movement: Quartz Seiko Instruments PC39 movement, with day/night indicator.
Japanese assembled. Up to 3-year battery lifespan
Strap: Suede leather strap + an extra rubber strap included for free!
Flat sapphire crystal
316L stainless steel
Screwed-down exhibition caseback and crown
5 ATM water resistance

Carefully assembled by our team in Marseille, France 🇫🇷